Katz And Lazarsfeld Explored How Power Can Influence And...

Katz and Lazarsfeld explored how power can influence and impact one’s behavior. Elihu Katz and Paul Lazarsfeld connected to mass media to further develop the social influence theory in 1955. Carl Rogers theorized that his principles regarding Person-centered therapy could be applied in a variety of context and not just in the therapy situation. As a result, he started to use the term person-centered approach. (Rogers, 1959). Person-centered therapy (PCT) is the application of the person-centered approach that includes theories of personality, education, nursing, interpersonal relations, education, nursing, cross-cultural relations and other â€Å"helping† professions situations. (Rogers, 1959). The theory of person-centered therapy suggests any client, no matter what the problem, can improve without being taught anything specific by the therapist, once he/she accepts and respects themselves. (Shaffer, 1978). Katz and Lazarsfeld (1955) explored how power can influence and impact one’s behavior by connecting the mass media to further develop the social influence theory. The three distinct constructs of social influence which are conformity, compliance, and obedience. The construct of conformity as it relates to staff using physical restraints and it will be discussed in more detail in chapter. Also as it relates to Physical Restraints Use, conformity and social influence helps to explain the phenomenon of influence individuals have on one another. People are driven to theShow MoreRelatedUGT in the 21st Century14999 Words   |  60 Pagesof content that satisfy their social and psychological needs (Cantril, 1942). Much early effects research adopted the experimental or quasi-experimental approach, in which communication conditions were manipulated in search of general lessons about how better to communicate, or about the unintended consequences of messages (Klapper, 1960). Requests for reprints should be sent to Tom Ruggiero, Print Journalism, 102–B Cotton Memorial Communication Department, University of Texas, El Paso, TX 79968Read MoreAdvertising Discourse Analysis4128 Words   |  17 PagesMASTERS Communication and Advertising Mass Media effects on individuals and society The omnipotence of mass media 2 Media influence of society and individuals 3 Empirical studies on campaigns 4 Uses and Gratifications Theory 5 Broadcasting studies (the adaptation theory) 6 Studies on socialization 6 Studies on reception 7 Studies on the ideological effects 8 Theories of technological determinism 8 Spiral of silence theory 9 StudiesRead MoreUses and Gratification Research6727 Words   |  27 Pagescommunication perspective that examines on how individual use mass media for satisfy their life but not study on how media impact the audiences. (Papacharissi, Z., n.d.) It also emphasizes that motives, actions or an attitude is related to the media use and might change by individual or groups. When an audience actively seeks out for media, they are usually seeking for delight a need. An audience based on theoretical structure to select media and content that can satisfy their needs and desires. (PapacharissiRead MoreFamily Tree19118 Words   |  77 Pagesconverged in the field of development communication. Such convergence produced a rich analytical vocabulary but also conceptual confusion. The field has not experienced a unilinear evolution in which new approaches superseded and replaced previous ones. Instead, different theories and practices that originated in different disciplines have existed and have b een used simultaneously. This report identifies the main theoretical approaches and their practical applications, traces their origins, drawsRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement Course: MBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership